A boutique creative studio shaping futures with clarity and imagination. Based in Stockholm, Sweden, part of Common Collective. We work with those who value meaning, not noise.

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Case

Beauty, supplements, longevity

  • Strategy
  • Branding
  • Packaging

Creative direction Isabelle Dahlborg Lidström · Created at GROW

The challenge

Lyfe / Skyn brought together beauty, supplements and longevity in one offer. The ambition was to build a luxury brand around cellular health, with science at its core.

The challenge was to make a complex offer feel clear and desirable, and give a daily supplement routine the care and presence of a beauty ritual.

The opportunity

The connection between inner health and how we look and feel became the foundation of the brand. The science gave it substance. The identity gave it a distinct expression.

A precise wordmark and sculptural symbol sit within a restrained palette, interrupted by a slash of light and colour. The packaging gives the daily routine a considered setting, with a tray for the regimen, refillable containers and separate refill packs.

The result

A complete brand platform, visual identity and packaging design, from the first kit to the next refill. Chamfered edges and contrasting materials give the range a shared character, while the tray brings the products together at home.

The design work was completed, but the venture did not reach launch.