Journal
Small things travel.
Notes on what happens when something needs to change, exist or finally be understood. And on what happens when nobody deals with it.
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Something needs to change · Repositioning
The slide your sales team skips
There’s a slide in your company deck that explains who you are. Ask your sales team when they last showed it to anyone.
Read itSomething new needs to exist · Naming and identity
The working title that stayed
Most companies start out with a name nobody really chose. A surprising number of them keep it.
Read itSomething good isn’t understood · Communication
Six people, six versions
A small exercise for a Monday morning. It takes ten minutes, and you’ll probably be thinking about the answers for weeks.
Read itSomething complicated needs clarity · Brand architecture
Everyone at the table has a different surname
You can read a brand family the way you’d read a family dinner. Watch who sits where, and notice the relative nobody quite knows how to introduce.
Read it